Brian van der Stel

Systems, product & applied AI

Brian van der Stel

System Integration Manager

Applied AI professional & product builder

A clear view of
complex systems.

I combine systems thinking, product judgment and practical AI expertise to turn complicated problems into useful products — connecting the right technology with the people who need it.

Get to know my work
Currently at Holland Casino OnlineBased in the Netherlands

Experience

From operations to connected platforms.

Holland Casino Online

Current role

System Integration Manager

I contributed to the launch and continued evolution of Holland Casino Online. Today, I work across integration, architecture and platform change in a regulated online environment.

90+applications and integrations
in one connected ecosystem
  • Connecting architecture, APIs and data flows with product goals.
  • Aligning engineering, suppliers and business stakeholders.
  • Coordinating incidents, change and regulatory implementation.
More about this role

My work combines technical consultancy and functional analysis with a broad view of operational needs. I help teams understand dependencies, make informed decisions and coordinate change across the platform.

This work spans player journeys, games, payments, data and compliance. Architecture, supplier and implementation details remain confidential.

Holland Casino

Earlier experience

Gaming technology

Connected gaming floor technology with the systems and teams behind it — from machine communication and accounting to operational tools and event workflows.

Drievliet

Earlier experience

Park operations

Worked in park operations across attractions, guest entry, opening and closing, and staff rotation. A practical foundation in service, safety and coordination.

Applied AI expertise

Hands-on experience with the tools. Judgment about the work.

I turn ideas into working products with AI.

I’ve been building with generative AI since 2022. I work across hosted platforms and locally run models, adapting the tools to the task. My expertise is in shaping context, directing the work and critically evaluating the results.

Prompt & context design
Turn loosely defined ideas into clear briefs, constraints and acceptance criteria that give AI useful direction.
AI-assisted development
Guide coding agents through implementation, debugging and refinement, connecting the technical work to the product goal.
Model & workflow selection
Work across hosted and locally run models, adapting the setup to the task, privacy needs and practical constraints.
Review & validation
Challenge assumptions, review generated work and use testing and real-world behavior to decide what is ready to rely on.

I bring the product and systems judgment to decide what to build, what to question and what is ready to ship.

Working across OpenAI · Anthropic · Local models

See what I’m building

Projects

Small ideas, made useful. A few things I’m building outside work.

Photography SaaS

LensDesk

A personal SaaS project exploring a calmer workflow for photographers, from client galleries to delivery and automation.

Personal project · Photography & SaaS

Working knowledge

The tools and practices I bring to the table.

Integration & architecture

  • APIs
  • Event-driven architecture
  • Microservices
  • Systems thinking

Cloud & data

  • AWS
  • SQL
  • Amazon Redshift
  • Data flows

Code & automation

  • JavaScript
  • C#
  • Scripting

Delivery & operations

  • Jira
  • Confluence
  • Agile
  • Scrum
  • ITIL

Product & collaboration

  • Technical product thinking
  • Stakeholder management
  • Vendor management
  • Incident & change management

A little more me

The curiosity carries on after work.

I’ve always wanted to know how things work.

As a teenager, that meant recreating online worlds inspired by Habbo Hotel, RuneScape and Club Penguin, learning about clients, servers and protocols along the way. That curiosity still shapes how I work today.

Away from work, you’ll find me exploring theme parks and the technology behind them, building side projects, playing games or cooking slowly over charcoal on a kamado.